Privacy Policy

Welcome to Wear Luca (“we”, “us”, “our”).
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://wearluca.com (the “Site”), including any purchases or interactions on our e-commerce platform.

By using our Site, you agree to the terms of this Privacy Policy.

1. Who We Are

Our website address is: https://wearluca.com.
Wear Luca is an online store offering fashion, apparel, accessories, and lifestyle products.

2. What Personal Data We Collect and Why We Collect It

2.1 Comments

When visitors leave comments, we collect:

• Information entered in the comments form
• Visitor’s IP address
• Browser user agent string (for spam detection)

An anonymized hash of your email address may be provided to Gravatar to check if you use it.
Gravatar’s privacy policy: https://automattic.com/privacy/.

After approval, your profile picture becomes visible with your comment.

2.2 Media Uploads

If you upload images to the Site, avoid uploading images with embedded EXIF GPS location data. Visitors may download and extract such data.

2.3 Contact Forms

When you contact us using forms on the Site, we may collect:

• Name
• Email address
• Phone number
• Message content
• Any additional information voluntarily submitted

This data is used solely to respond to inquiries, support requests, or order questions.

2.4 Account Informatio

When creating an account or making a purchase, we collect:

• Full name
• Email address
• Billing & shipping addresses
• Phone number
• Order history
• Login credentials (encrypted)

We use this data to:

• Process orders
• Deliver products
• Provide customer support
• Improve user experience

2.5 Payment Information

We do not store your full payment details.
Payments are securely processed by trusted third-party providers (e.g., Stripe, PayPal, Midtrans, Xendit depending on your setup). They may collect:

• Card details
• Bank information
• Transaction details

These providers follow their own strict privacy and security policies.

2.6 Cookies

Cookies may be used for:

• Saving login information
• Remembering display preferences
• Enhancing website performance
• Tracking analytics and marketing data (non-personal)

Types:

• Comment cookies: stored for 1 year
• Login cookies: 2 days (or 2 weeks with “Remember Me”)
• Screen option cookies: 1 year
• Editor cookies: expire after 1 day

2.7 Embedded Content

Articles may contain embedded content (videos, images, etc.) from other websites that behave as if you visited those sites directly.
These sites may collect data, use cookies, or track your engagement.

2.8 Analytics

We may use analytics services such as:

• Google Analytics
• Meta Pixel
• TikTok Pixel
• Other tracking tools

These services help us understand:

• Website traffic
• User behavior
• Conversion rates
• Advertising performance

Collected data may include:

• IP address
• Device/browser info
• Pages visited
• Session duration
• Referring website

Data is anonymized where possible.

3. Who We Share Your Data With

We may share necessary information with:

• Payment processors (for order transactions)
• Shipping partners (delivery purposes)
• Email marketing services (e.g., Mailchimp, Klaviyo – only if subscribed)
• Analytics providers
• Fraud and spam detection services

We do not sell or trade your personal data.

4. How Long We Retain Your Data

• Comments: indefinitely
• User accounts: as long as the account is active
• Order details: retained for tax, accounting, and business records (typically 5–7 years)
• Contact form submissions: retained for customer service purposes (up to 2 years or as required)

Users may delete or request deletion of their personal information.

5. Your Rights Over Your Data

If you have an account or have left comments, you may request:

• An exported file of your personal data
• Correction of inaccurate data
• Erasure of personal data

Exceptions apply for:

• Data required for legal compliance
• Security or fraud prevention
• Transactional records required by law

To request data access or deletion, contact: support@wearluca.com

6. Where We Send Your Dat

Visitor comments may be checked through an automated spam detection service.

Order information may be shared with:

• Shipping couriers
• Payment gateways
• Fraud protection systems

Your data may be stored on secure servers located in various regions depending on our hosting provider.

7. Your Contact Informati

We may use your contact information to:

• Process orders
• Send order updates
• Respond to support inquiries
• Provide promotional updates (only with consent)

8. Additional Information

8.1 How We Protect Your Data

We use:

• SSL encryption
• Secure hosting infrastructure
• Access control
• Regular security updates
• Firewall and malware scanning

8.2 Data Breach Procedures

In case of a data breach, we will:

• Investigate immediately
• Secure affected systems
• Notify impacted users when required
• Follow legal reporting requirements

8.3 Third-Party Data Sources

We may receive information from:

• Payment gateways
• Social login providers (Google, Facebook, Apple)
• Marketing platforms

This may include:

• Verification data
• Transaction confirmations
• Profile details (if you choose social login)

8.4 Automated Decision-Making & Profiling

We may use automated tools for:

• Fraud detection
• Personalized product recommendations
• Targeted advertising
• Cart abandonment reminders

None of these processes have a legal or significant impact on user rights.

8.5 Industry Regulatory Disclosure Requirements

We comply with:

• Applicable consumer protection laws
• E-commerce regulations
• Data privacy laws (GDPR where applicable)